One of the hardest areas to “green” in a business can be the employee commute. Employees may feel strongly about the convenience of driving. They may not want to share private time outside of work with others in a carpool, or spend extra time on mass transit. To reduce emissions produced by a company, and move it towards greener commuting, incentives are an excellent strategy.
To design an incentive program, first identify the alternative transportation options that employees prefer.